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In B2B Marketing: Content is Media
For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King”. But these days for...
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Will Facebook replace your B2B Marketing email system?
I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. At the time that I saw it and tweeted about it (of course) it really hadn’t hit me...
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Using Content to Build Trust in B2B Marketing
In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54...
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Customers don’t care about Channels
Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information....
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B2B Marketers Fate Rests in the Hands of a Few
At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. The big eye opener...
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B2B Marketing needs a stronger Why
Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now...
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PR needs to Focus on Conversations
It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications...
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3 More ROIs in Social Media – Conversations Leads and Advocates
If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. Social customer...
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Are kids Brains Different when it comes to Social Media?
I know it sounds like a crazy idea but hear me out. So you know how your grand parents used to tell you about the Great Depression and how you needed to save for a rainy day. My grand dad used to save...
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11 B2B Marketing Predictions for 2011
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question...
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